Thursday, April 15, 2010
New Webmaster Tools Top Search
Google Webmaster Tools now have an updated Top Search Section on the dashboard.
Here you can see the impressions and clickthroughs for the top search terms used by searchers.
Impressions are the number of times that your site’s pages appeared in the search results for the query. Clickthrough is the number of times searchers clicked on that query’s search results to visit a page from your site. In addition to impressions and clickthrough numbers, you’ll also see a list of your site’s pages that were linked to from the search results for that search query.
If you click on the more link you will go through to a full page where you can see a chart of the results;
Under the chart is a list of all the search terms and if you are focussing on particular keywords you can, using the top right hand box select that particular keyword to see all of the phrases entered into the search engine that contained that particular keyword. Regional information can also be obtained by selecting from the countries drop down and if you want to look at a particular range of dates, for example following a particular campaign you have run, you can also choose to look at these selected results.
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