Saturday, April 3, 2010
Marketing Your Website
The internet provides you with a number of free ways to market your business and your website.
Analytics
Use a free package like Google Analytics to measure and check which sources drive traffic to your website and ensure that you focus your marketing efforts towards the traffic sources that drive traffic that does not bounce straight off your site. If you have a bounce rate of more than 30-40% look at the page these people are landing on and see whether you can make it more appealing. You want to entice people deeper into your website or to purchase goods or services from you.
Build Good Content
Make sure you update the website content on a regular basis. Make sure your webs pages reflect recent changes in your industry and make it informative and helpful so that users bookmark your site and refer other people to it.
Build Links
Every good website that links to you provides a “vote” for your website. Google respects those votes and will therefore give your website more prominance in search results. Earn links by having wonderfully interesting content that people want to keep referring back to or if there is some online service you can provide then do so for free and people will bookmark or favourite your website as they will want to keep coming back to use the tools. Other websites will also link to you. Buying links, link exchange and link farms are not the way to go. Good interesting heplful content and active helpful participation in forums and in blog comments will earn you good links. 5 good quality links are worth more than 100 unrelated links - you want to earn links from websites whose content has relevance to your websites content.
Social Media
Use social media like Twitter and facebook to build relationships with people and to advertise your goods or services. Good online business relationships will drive traffic and business to you.
Google Alerts
Set up Google alerts for your name and your business name so that you can keep an eye on what the online community is saying about you and your business.
Persue all of these things and watch your online reputation grow, it will not happen instantly but consistent action by you will bring results over time.
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