Tuesday, February 2, 2010
Does Backlink Text Matter?
Yes it does. There are some websites which will come up high in searches for a keyword that is not even on their website -not in any page titles, headings or body text. The reason this happens is because the website has many other websites linking to it using that particular keyword in the link text.
For example, if everyone who linked to this blog did so using the following as the link text;
<a href="http://www.seo4all.co.uk/blog/">Yahoo Stats</a>
then over time you would find that this site would come up relatively high if someone put the phrase “Yahoo stats” into Google despite that phrase, as far as I recall, not being anywhere on this website.
Consequently, if you have any input when other websites link to your site do think carefully about what you want the link text to be and use this as an opportunity to use the types of phrases you feel searchers may put into Google to find your type of website.
