Sunday, January 24, 2010

Web Design Checklist III - Content

Content

  1. Content should be UNIQUE, useful and grammatically correct.
  2. Amount of content - at the barest minumum you need to have at least 300 words per page.
  3. If you have a lot of textual messages in graphics do you have a textual equivalent? Search engines and screen readers for people with sight problems cannot read the words within graphics.
  4. Do all graphics have alt and title attributes completed with useful descriptions but with no keyword stuffing.
  5. Ensure content is updated to take into account any seasonality in searches.
  6. Avoid using stop words where more useful words (possibly keywords) can be used instead.
  7. Ensure your content contains the types of phrases that people searching for your type of product might put into a search engine.
  8. As Google has now introduced its Answer Highlighting ensure that your website's content includes the types of questions searchers may put into search engines AND the answer.
  9. Check your website's content regularly to ensure a hacker has not inserted text or links.
  10. Do not have hidden content.
  11. Do not overuse keywords, no one keyword should have a density of more than 8% of the page. Use Webmaster Tools to see which words occur most frequently on your website and if these are not the words you wish then rewrite your copy.
Web Design Checklist II - Website Architecture »
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